Bob Baker's The Buzz Factor

A few weeks ago I was a guest blogger at Hypebot. If you missed my post there, here's the beginning and a link to the full article.

Giving Music Consumers These 3 Choices Leads to More Revenue

Are you pulling your hair out trying to figure out how to make money selling single digital downloads and albums, while also wondering where physical CDs fit into the mix these days?

Well, Scott Cohen may have an answer. He manages a band called the Raveonettes and is the co-founder and international VP of The Orchard. Cohen just wrote an op-ed piece that appears on the Billboard web site. In it he reveals some interesting numbers from music sales data he's been able to crunch.

Here are the figures I found most interesting:

When Raveonettes fans were given a choice between purchasing a full-length digital album for $7.99 and buying a single track for 99 cents, they chose the single track 75% of the time.

As Cohen points out, most of a band's music sales revenue comes from album sales, not single-track purchases. So that wasn't a percentage to celebrate.

So the Raveonettes decided to try something different ...

Read the entire post here.

-Bob

---

Featured Resource

70 Ways to Promote & Sell Your Music on the Internet

Ideas, links, tips, tricks and resources you should be using to gain wider exposure for your music online.

Learn More ... Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.


Or just sign up using this quick and easy form:

Your First Name
Your Primary Email

Your email address will not be shared. Unsubscribe at any time.